About Us

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Our Founder

Scott Smerud received is B.S. in Business Administration with an Accounting emphasis from San Diego State University, and his J.D. from the University of San Diego School of Law. He started his career as a tax consultant with Ernst & Young LLP in Chicago before returning to San Diego to be an entrepreneur who has owned several businesses.


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Our Approach

Does your small business have a financial "dashboard", so you can see what drives your growth (KPIs), where you are spending without a return, and forecast your cash needs? At a basic level, we link your bank statements and credit cards to your accounting software, so you can see the financials in real-time. And we also go beyond, to set up your vendor bills for payment and your customers for invoicing. Your receipts can be electronically organized and linked to each expense. We'll reconcile your bank and credit card statements monthly. We can even help you transition to an easier integrated payroll service. Our typical client will pay $300 to $800 per month, depending on the amount of services. Where the business owner handles bookkeeping, most clients will immediately be more profitable with the owner doing the profitable work they enjoy, instead of bookkeeping.


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Why Us?

Have you ever received professional advice and thought, "You just don't get it."? Unless you've been personally responsible for making payroll, it's hard to understand all of the challenges, and opportunities of owning a business. And therefore, difficult to give the most insightful advice.
 

I know what it's like to be a small business owner. I owed a construction company in 2009. I went without a paycheck for over a year, and made payroll from my personal bank account. I had to let go of amazing employees. I've had to scramble when large past-due invoices went unpaid another month. TrustKeeping was founded to help small businesses by bringing real-world experience and cloud-based financial technology together.